Clinic website

Clinic website design in Tunisia: multi-specialty, multi-practitioner, multilingual

A clinic website is not a bigger doctor website. It has to guide a patient across several specialties and practitioners, send them to the right agenda, reassure patients from Tunisia and abroad, and stay fast on mobile. Codini builds these sites end to end, from the site map to the photo shoot that supplies the images.

What a clinic website includes

Multi-specialty information architecture

We start from how patients search: a symptom, a procedure, a specialty. The structure groups your services without burying them, and every specialty becomes a real entry point from Google.

One page per specialty, one page per practitioner

Each specialty has its own page, with the procedures performed and the doctors involved. Each practitioner has a profile: training, career, areas of expertise, consultations. These pages link to one another and rank for different searches.

Multi-site and multi-branch

Several addresses, several technical facilities, practitioners who consult at two locations: the site presents each location with directions, hours and teams, and sends the patient to the one that suits them.

Booking routed to the right agenda

The patient picks a specialty or a practitioner and lands on the right agenda, without calling the switchboard. The site connects to your booking system, or to our appointment software if you do not have one yet.

French, Arabic and English

Three languages, with Arabic right-to-left reading handled properly, clean URLs per language and content genuinely written for each audience, not translated in bulk. It is the foundation for welcoming international patients credibly.

Trust and credibility content

Doctors' careers, technical facilities, accreditations you actually hold, clear practical information, patient reviews published with their consent. These are the elements patients and search engines look at to judge an establishment.

How we work

  1. 01

    Scoping and architecture

    A workshop with management and department heads: which specialties to feature, practitioners, locations, patient journeys, languages. We turn it into a site map validated before any mockup.

  2. 02

    Mockups and content

    Mobile-first mockups, reusable page templates for specialties and practitioners, and a writing outline given to each doctor so the content is accurate and approved by them.

  3. 03

    Shoot and development

    We shoot photos and video of the clinic and its teams, then build the site with optimized images, online booking and language versions.

  4. 04

    Launch and follow-up

    Testing on real phones, redirects if you have an old site, a Google profile per location, then tracking of appointment requests to adjust the structure.

Why architecture matters for search

Patients almost never type your clinic's name: they search for a procedure or a specialty, often followed by a city. A single "services" page cannot answer any of those queries. A dedicated page per specialty and per practitioner lets each one rank for its own search, and lets answer engines such as ChatGPT or Gemini cite exactly the right page. Mobile speed, clean structured data, a Google Business Profile per location and content written by the doctors themselves reinforce the credibility of the whole. For international patients, English and Arabic pages built around their questions carry more weight than machine translation.

Related: medical photo and video shoots · appointment booking software

Frequently asked questions

How is a clinic website different from a doctor's website?+

A doctor's website presents one person and one practice. A clinic website has to handle several specialties, several practitioners and sometimes several locations while staying easy to read. It needs a structure that helps patients find the right service, one page per specialty and per practitioner, booking that routes to the right agenda, and often several languages. It is an architecture project before it is a design project.

Does every doctor in the clinic need their own page?+

Yes, it is recommended. A profile per practitioner presents their training, expertise and consultations, reassures patients who choose a doctor rather than an establishment, and ranks for searches by name and by procedure. The doctor approves their own profile content, which keeps it accurate.

Can the website handle several clinic locations or branches?+

Yes. Each location has its own page with address, directions, hours and teams, and can have its own Google Business Profile. Practitioners who consult at several places appear under each location, and online booking offers the time slots of the chosen location.

Can the website be offered in French, Arabic and English?+

Yes. We set up all three languages with distinct URLs, correct Arabic text direction and content written for each audience. Multilingual pages are especially useful for welcoming patients from abroad, who often compare several establishments before travelling.

How does online booking work with several practitioners?+

The patient chooses a specialty or a doctor and sees the slots of the matching agenda directly. The site integrates with an existing booking system or with our appointment software. Each secretariat keeps control of its own agendas, and confirmations can go out by SMS or email.

How much does a clinic website cost?+

The cost depends on the number of specialties and practitioners, the number of locations, the languages, the booking system integration and image production. We provide a free quote after a conversation about your establishment, with no commitment.

Do you also produce the photos and videos for the site?+

Yes. Codini runs medical photo and video shoots in Tunisia: practice, technical facilities, practitioner portraits and corporate video. When the shoot and the site are designed together, every image is planned for its slot, optimized for the web and given written alt text.

Let's talk about your clinic website

Tell us about your establishment, your specialties and your locations. We will come back with a proposed site structure and a free quote.

Request a free quote