"How much does a website for my practice cost?" is the first question almost every practitioner asks, and the one nobody can honestly answer without knowing you. A medical website can be a simple presentation page or a full platform with online booking, several languages and professional photography. This article quotes no figures: it explains what makes the price vary, so you can compare quotes with full knowledge.
Why a Quote Varies So Much from One Provider to Another
Two proposals can carry the same title, "website for a medical practice", and cover very different realities. One may include a design thought out for your specialty, written texts, professional photos and an initial SEO setup; the other a generic template filled in with your contact details. Comparing only the final amount is like comparing two vehicles without looking at what they carry.
The right approach is to compare what is included, line by line. Here are the main factors.
Number of Pages and Depth of Content
A site of three or four pages (home, about, contact) involves a different amount of work than a site with one page per procedure, per condition treated, per practitioner and per specialty. Each page needs a structure, written content, visuals and SEO work. A multi-specialty clinic site is in another category of complexity, as we explain in our article on clinic website architecture.
Ask the question: how many pages are planned, and is the copywriting included or must you provide it?
A Bilingual or Trilingual Site
In Tunisia, offering the site in French, Arabic and English can widen the audience, notably for foreign patients. But each extra language multiplies the content to write or translate, to have reviewed by someone competent in medical vocabulary, to integrate, and to optimise separately. Arabic also adds layout constraints, with a right-to-left reading direction to handle properly. The number of languages is a major price factor.
Custom Design or Existing Template
A template adapted to your colours is quicker to set up. A custom design is drawn for your practice, your positioning and your patients. A template may suffice for a practice that is starting out; custom is justified when the practice's image is a deciding argument, which is common in aesthetic surgery for example. Ask to see previous work and to understand what is really designed for you.
Photo and Video: Included or Not
Images dominate the impression a medical website leaves. A professional shoot at the practice, with portraits of the practitioner, the team and the premises, and possibly an introduction video, changes the perception of quality. It is also a line item in its own right: shooting time, retouching, editing. Check whether the quote includes it, offers it as an option, or assumes you provide your own photos. Codini produces this medical shoot alongside the website, which saves coordinating several providers.
Booking Integration
A simple "call" button and an online booking module connected to a calendar are not the same amount of work. Integration can range from a link to an external service to a custom module, in the site's colours, with a multi-practitioner calendar and reminders. The deeper the link between site and calendar, the greater the work, but the smoother the patient experience. See our comparison of booking software.
Custom Software
If the project includes a practice-management or follow-up tool, it changes nature: it is no longer a website but a software project, with analysis, development, data migration and training. The details of that cycle are in our article on building custom medical software. It is preferable to clearly separate the website part and the software part in the quote.
SEO Work
A site that is not optimised stays invisible. Initial SEO generally covers page structure, tags, speed, the Google Business Profile listing, structured data and internal linking. Ongoing work (content, reviews, position tracking) is a different service. Specify what your quote includes at launch and what falls under follow-up. Our guide to medical SEO in Tunisia details these elements.
Hosting, Domain Name and Maintenance
A site has recurring costs: domain name, hosting, security certificate, backups, updates. Ask what is included in the first year, what is charged afterwards, and who owns the domain and the content. A serious provider leaves you the owner of your domain name and your content. Maintenance covers technical updates, bug fixes and, depending on the offer, small content changes.
Content Writing
Texts are often the forgotten item. A medical website needs clear, reassuring and accurate content: presentation of procedures, patient journey, frequently asked questions. Who writes them? You, the provider, a copywriter? Writing takes time and discussion with the practitioner so that the content reflects your practice. Texts you validate remain your responsibility, notably regarding professional ethics in medical communication, to be checked with your medical association.
Ongoing Support (Retainer)
Some practices want a regular partner: content updates, new pages, articles, SEO follow-up, management of the online presence. This monthly support is negotiated separately from the initial project. It is useful if you lack the time to manage the site, less so if you prefer to do it yourself after training.
Common Pitfalls to Avoid
Some quotes look attractive because they leave out the essentials. Be wary of an offer that specifies neither the number of pages, nor who owns the domain name, nor the recurring fees of following years. Also beware of a site delivered without administrator access: you would then depend on the provider for the slightest change.
Another classic trap is the beautiful site that is slow or poorly structured and will never appear in search results. Design matters, but a medical website must also load quickly on mobile, be readable and be indexable. Finally, avoid choosing solely on the lowest amount: a site that has to be rebuilt after a year costs more than one well thought out from the start.
Lastly, ask how change requests are handled after delivery: are they included for a period, billed per request, or covered by a maintenance contract? That clarity avoids disagreements.
It also helps to ask how the provider handles content you will want to update yourself, such as opening hours, holiday closures or a new practitioner joining the team. A site that only the developer can modify quickly becomes a constraint. Ask for a short demonstration of the administration area, and check whether training on it is part of the project. This small detail says a lot about how the provider thinks about your autonomy once the site is live.
What to Ask a Provider to Compare Properly
- The precise list of pages and features included.
- The languages covered and who writes or translates the content.
- Custom design or template, with examples.
- Photo and video: included, optional or to be supplied.
- The level of booking integration.
- SEO included at launch and what belongs to follow-up.
- Hosting, domain, maintenance: what is included and who owns what.
- Delivery timelines and the practice's role in validation.
- What happens after delivery: training, support and the process for requesting changes.
With this list, you can ask several providers for a quote on the same scope, and finally compare comparable proposals. Remember too that the cheapest-looking quote is not always the lowest in the end, once missing items are added back, and that the most detailed one is usually the easiest to trust.
Conclusion: Ask for a Tailored Quote
The price of a medical website depends on decisions you control: pages, languages, design, images, booking, SEO, maintenance. Rather than looking for a generic figure, describe your project and ask for a detailed quote. At Codini, the quote is free and states what is included, optional or excluded, so you know exactly what you are buying.
Ready to know the cost of your project? Request your free quote from Codini by describing your practice and your priorities.